Influential brands resonate with their market at an emotional level. Brands that embody the mentality of their audience connect and stick. Harvard Business Review states :
“Customers who choose differentiated or unique brands are 16% more valuable. Those who connect emotionally to a brand are 52% more valuable.”
Therefore, if your customer is currently indifferent to your brand, you have the opportunity to increase your performance potential by up to 52%.
WHAT WE DO NOT MEAN BY BRAND
• A new name you prefer
• A new fancy logo that you like
• A refresh of your aesthetic
WHAT WE DO MEAN BY BRAND
• A new philosophy of how to operate
• How you lead, manage and make decisions
• The language you use to inspire customers To Join Your Story
We’ve been helping companies design their voice since 2004. We train your team to manage an Influential brand that resonates with your unique market. We provide a framework for your Brand to capture the heart of your audiences. Our mission is to guide our clients to build an emotional connection between their brand and their ideal customer.
Reach out now to learn what questions you should be asking.