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Brand Design Brief | Sustaining Purpose™

Brand Strategy Sustaining Purpose™

Create a brand message that communicates Sustaining Purpose's unique value proposition and mission to empower faith leaders to overcome challenges and sustain their purpose. This message should be reflected in all communications and marketing materials.

Brand Message:

We work with domestic and international leaders of faith-based organizations facing increasingly complex challenges. We provide meaningful content, coaching, and resources to help leaders break through their limitations and accomplish their mission.

Voice: The Sage Sages seek truth & wisdom. They're life-long learners who enjoy expressing their knowledge through philosophical convos. Appeal to them by showing homage to their intelligence with higher-level vocabulary. They expect factual, well-researched info.

2. Establish a strong visual identity: Develop a visual identity that is consistent across all communications

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