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Ascension Brand Brief

Spencer Hirst Brand Brief
Spencer Hirst Brand Brief

Brand Brief: Ascension

Summery: Ascension is a crypto fund that is committed to investing in crypto mining operations that use renewable energy sources. We believe in the crypto market's long-term growth potential and want to be a part of building a sustainable future for it.

Target Audience: Our target audience is primarily made up of investors who are interested in gaining exposure to the crypto market but who also want to make sure their investments align with their values. We are looking to attract individuals and institutions who are looking for a responsible and sustainable way to invest in crypto.

Spencer Hirst Brand Brief

Positioning: Ascension is a crypto fund for responsible and forward-thinking investors. They offer our investors the opportunity to access pre-IDO investments and gain exposure to the crypto market in a way that aligns with their values.

Key Message: Invest in crypto mining operations powered by renewable energy and gain early access to promising pre-IDO projects through Ascension.

Spencer Hirst Brand Brief

Visual Identity: Ascension's visual identity is modern, sleek and reflects the company's commitment to sustainability. The color palette should be a combination of green, blue and white. The logo should be simple and easily recognizable, with a symbol that evokes the idea of renewable energy and upward movement.

Tone of Voice: The tone of voice should be professional yet approachable and confident. It conveys a sense of trust, expertise, and innovation.

Blog Creation: Create content that matches their commitment to digital economy education

Narrative: Most investors feel like there are a million things they don't know about Cryptocurrency, and it’s easy to feel overwhelmed with no idea where to start.

Investing in crypto to gamble on the price going up can be risky - that’s why we invest in proven blockchain infrastructures. We created exclusive investment products that are easy to understand and directly finance the assets powering the digital economic revolution. Our investors have direct access to lucrative clean energy mining and Initial Digital Offerings, typically not available to the general public.

Overall, you will not just understand the digital economy; you will have transparent visibility into your portfolio performance.

Keywords: sustainable, responsible, forward-thinking, access, renewable, energy, pre-IDO, crypto mining, investment, trust.

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