When building a personal brand, it's easy to fall into the trap of following the common narrative - post frequently on social media, have a professional headshot, and so on. But the truth is, building a personal brand is much more than just putting yourself out there. One of the most misunderstood practices in building a personal brand is that it's all about creating a false persona. But the truth is, it's about adding value to your audience, providing them with valuable insi